our insights

In late 2009, I wrote my first B2Seed. Since then I've written over 60 columns and even in the months (like last month) when I wonder if I'll have anything to share, something strikes me.

Ok—so no one likes a bragger. On the other hand it's perfectly fine to talk up someone else, right? Since my company started a little over three years ago, I have been honored to be associated with Member One Federal Credit Union.

Recently I was watching the movie "Inception". I had seen it before and understood most of the plot, but this time something else caught my attention.

One of the best meals I've ever had was in D.C. at a tapas restaurant. It was late in the evening and the kitchen was about to close.

It's especially true in your advertising. Too often businesses or organizations just add music - almost as an afterthought - to their commercial messages.

Like water, your business may flow in a natural direction, picking up speed as you move forward - often faster than you desire. Until you redirect, harness, and capitalize on the power generated, you're likely to watch it race out of control.