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Something2Think About
November 16, 2022

Recently I learned of a fellow business owner who wanted to start doing some advertising.  His company had been busy for years, but recently his business had slowed down significantly. The phones weren’t ringing. The orders for work had stopped.  Enter the “famine” phase of the feast-famine cycle in commerce.

How to Unplug from Work During the Holiday Season
November 16, 2022

And just like that, the holidays are already here! As you frantically hang the stockings with care or try to meet those 2022 goals before the new year, it's important to slow down this holiday season both in and out of the office. With these simple tips on how to unplug from work during the holidays, you'll be ready to enjoy the full experience of this season.

5 Ways Content Marketing Helps Convert Leads
October 10, 2022

What’s Content Marketing? Simply put, Content Marketing is the foundation for an entire marketing and communication strategy. Content Marketing can help your website rank on search engines, position you as a subject matter expert, build your stakeholder list and engagement level, and nurture...

Be4We Knew the Right Tool
October 10, 2022

Some people must learn the hard way.  Sometimes I’m some people.

I recently estimated that I had written over 160 of these monthly B2Seeds.  Early on I emailed them from my Outlook.  For well over a decade, I used the tool Constant Contact, which was fine and got the job done.  Then about two years ago our company started util­izing­­ a Marketing Automation solution called SharpSpring.

It’s Hard4Many to Find Talent
September 6, 2022

The headlines are ever-present.  Every day you see a story about how hard it is to find employees.  For a while many thought it was the fault of the stimulus checks or people not wanting to work.  Some leaders in certain industries, point to the slow downs in immigration and access to those who work in professions which are woefully short-handed.

Customer Service2Crow About
August 3, 2022

We read about providing great customer service, but when you’re on the receiving end, man does it feel good.

Short-Term4Casts
June 30, 2022

Fear is a powerful motivator.

That’s a commonly shared saying that struck close to me a few springs ago in March of 2020. We rebranded our decade old marketing and advertising firm.  

Best TikTok Practices for Your Business
June 21, 2022

Social media accounts are proven to help businesses build brand loyalty, direct users to websites, and collect customer feedback.

The Long Game2Play
June 14, 2022

It came up yet again in a recent leadership meeting at the agency.  

One of our Directors joked that in advertising – patience is a virtue.  It’s just like real life and that long-shared saying applies to the marketing world too.

Best Out-of-Office Responders
May 6, 2022

Anyone with today’s technology can send an email anywhere, at any time. But you’re not just anyone – you’re a hard-working someone who is going on vacation this summer, and your eyes could use a break from your digital mailbox. Before you trade in your laptop for your flip flops, there’s one vital and innovative mechanism you absolutely must remember to activate before you take to the skies: your email’s autoresponder!

Hurt People Hurt People
January 20, 2018

Sometimes you come across a person who just rubs you the wrong way. It happens to all of us in business (or education or healthcare or not-for-profit foundation work). That’s because those people are everywhere.

Bowling Trophies and Parking Spaces
October 20, 2017

Money is a great motivator. Generally we can all agree on that concept and, as the holidays and the end-of-year bonus season approaches, it’s worth noting that most everyone is motivated by mo’ money, mo’ money, mo’ money. (That’s a 90’s comedy sketch reference for those not as old as I am.)

E-Mail Etiquette
December 20, 2015

If you are a human being in a typical office work space, you're probably one who uses email. More likely than not, Yahoo, Gmail, or even AOL email rules your world. I

The Uncomfortable Question
October 20, 2015

As many of you know, not only do I handle marketing and advertising at B2C Enterprises, I also work as a career firefighter/engineer in Chattanooga, Tennessee. One of the things we do is plan for emergency incidents before they happen, or, in firefighter shorthand, pre-plan.

How's Business
September 20, 2015

Immediately I have to decide….Is this a “not sure what to ask you so I’ll just ask the simple how is business question”, or are they genuinely interested in the affairs of the marketing and advertising agency I run?

Holiday Road
May 20, 2015

They were great trips, but as Mom so rightly pointed out, they came at the very end of the summer. Before the trip there was wiffle ball to play, swimming to dive into, friends to ride bikes with, girls to meet, smaller family trips to take, and movies to watch.

Are you sowing seeds?
January 20, 2015

Except it's not - it's really quite simple. Naturally, I like to write - hopefully you can tell that from the energy that goes into delivering some value to you with these monthly pieces.

Serve and Protect Your Brand
September 20, 2014

A while back I saw the familiar look of a Chicago Police cruiser. It was the same as I'd seen in movies like the Blues Brothers or Ferris Bueller's Day Off.

Let it Flow
April 20, 2014

Like water, your business may flow in a natural direction, picking up speed as you move forward - often faster than you desire. Until you redirect, harness, and capitalize on the power generated, you're likely to watch it race out of control.

Lead by Example
March 20, 2013

For years I have looked for business principles in odd places or at random times.  Usually I file them away for some future use.  While it might have been smarter for me to read all the leadership books I could find, observing what others were doing shaped me as a businessperson and has worked out okay.

A Long Line2Wait In
May 6, 2022

We enjoy giving it as a gift to our clients at the holidays.  I also love to meet with clients, and prospects, and potential employees as they drink it.  While I feel like I should enjoy a cuppa joe, the reality is: “I do not drink coffee!”

Ask Then Listen
September 15, 2021

About twenty years ago, in a city far from where my agency is located, I learned a valuable life lesson.

Gathered with me in an old room with dated furniture on a cloudy fall day were 12 people who I’d never met prior to that week. A few days before, we went through a tryout of sorts, and that was also a strange experience. I always wanted to...

Improving on Improving
September 27, 2018

People want to improve.  Well, most people do anyway. They’ll talk the improvement game.  They’ll go to conferences.  They’ll read those books.  Most will target a...

Bench Strength
November 20, 2017

On the first night of November (which did seem weird), the Houston Astros captured their first-ever baseball World Series Championship. Just four years ago they were the laughingstock of the baseball world and had lost over 100 games – a near record for futility.

Pull Over and Take a Big Whiff
September 20, 2017

In the marketing world, we tend to be heavily focused on the next month, quarter, or year.

Kindness Counts
April 20, 2017

I will often judge how much we’ll enjoy an act at The Spot based on one natural interaction: I watch how the artist treats our magical, kind, and helpful sound engineer, Travis. If they care for him and treat him well, their performances are almost always extra enjoyable.

Value Your Value
June 20, 2016

B2C Enterprises invests over a million dollars in media most years, while at the same time, interacting with salespeople from at least seven states. That’s a lot of business transactions and a lot of sales appointments.

Storytime is Worth the Time
April 20, 2016

Use someone else’s informative and entertaining story until you create your own to share. I did this when I was younger and I also did it seven years ago when I started my advertising agency.

You Can’t Fake Sincerity
March 20, 2016

They’ve ruined the process for many. Certainly they’ve made a lot of work for those who genuinely do put their prospects' best interests first. Typically when a salesperson walks through the door, the potential client leans to the position of distrust. It may be unfortunate, but it’s generally the case.

Step it Up
February 20, 2016


You get in and settle into your job and before you know it, the realization hits there are lots of other things that need to get done.

A Little Love Goes a Long Way
January 20, 2016

It's basketball season and I love basketball – more than most anything. So it’s a good time to write about basketball.

Gambling on (or for) Productivity
February 20, 2015

However, March of every year brings one specific activity that breaks this pattern. They are called "Brackets".

Parallel Problem Solving
July 20, 2014

Editor's Note: While this is a genuine example of Bruce's fine parallel parking skills, there was no witness to how many tries it took him to get it right.

Start at the Start
May 20, 2013

It was probably a motivational speaker or maybe a magazine, but sometime well before the internet was a regular part of our business day I heard someone say, “You can always do more than you think you can”.

Climate Control
February 20, 2013

On two different days last week – Monday and Thursday – the temperatures in the middle of the day here in the Greater Roanoke Valley reached 38 degrees.

5 Ways Content Marketing Helps Convert Leads
October 10, 2022

What’s Content Marketing? Simply put, Content Marketing is the foundation for an entire marketing and communication strategy. Content Marketing can help your website rank on search engines, position you as a subject matter expert, build your stakeholder list and engagement level, and nurture...

Best TikTok Practices for Your Business
June 21, 2022

Social media accounts are proven to help businesses build brand loyalty, direct users to websites, and collect customer feedback.

Google Analytics 4 (GA4): What is it and should you use it?
March 16, 2022

Google Analytics has been giving companies and organizations vital information about their website users since 2005. While the world was listening to music on Apple's colorful iPod nano, Google released an innovative new tool online. It allowed marketers and business owners to see who went to their website and what they did once they got there. This tool provided insight on page views, sessions, and bounce rates. Now known as Universal Google Analytics, this powerful database gave viewers valuable information and reporting capabilities to make strategic marketing decisions. 

Make Your Own Luck With Marketing: 5 Tips To Get You Started
March 15, 2022

St. Patrick's Day observes the death of St. Patrick, the patron saint of Ireland. Today, the holiday is celebrated with parades, special foods, music, dancing, drinking, and a whole lot of green. While many brands take advantage of holidays to create special promotions or campaigns, here are some ways to make your own luck with marketing!

Effective Advertising: Make The Most Of Your Budget
February 2, 2022

Advertising can seem expensive, but it does not have to be. If you use the right strategies to maximize your budget, you can get the most out of your marketing dollars. Here are some tips to help you reach new customers without draining your budget or cutting into your profit margins.

12 Bad Marketing Tips (by the Marketing Monsters)
December 1, 2021

When it comes to marketing for your business, monsters aren't the best advice-givers. In fact, their insights are quite terrible! When our monster-handling team at 5Points Creative heard about the Marketing Monster's "12 Holiday Marketing Mayhem Tips", we had to...

Solutions for Specific Audiences
November 15, 2021

Kitchens in the ’70s and ’80s had this appliance. It was a hit in suburban households for decades and an omnipresent part of the home back in the olden days.

How do most of us get along without the Trash Compactor now? It’s hard to say, but it’s been decades since the average home has been built with one of these contraptions – at least as far as I know anyway. Back then, the homeowner would...

Feet on the Ground, Head in the Clouds
June 16, 2021

Late last year something happened in my business’ sales cycle and it got me thinking.

To support another organization, I placed a call to a friend of mine whom I had known for about a dozen years.  In the course of the conversation about this other topic, he asked me about marketing and advertising.  He wondered how we help clients...

Walking the Walk
April 13, 2021

It’s fascinating when a client says something to me that I’ve already thought or said myself many times. As if hearing the idea for the first time, their comment hits my head (or my heart) and drives home a concept chock full of value. That’s exactly what happened to me during a recent Zoom call with a client.

We were talking about their media plans and how they suggested we approach their strategy for the coming season. We were working through their goals, their budget, previous success, and some new ideas to...

Room to Grow
March 19, 2021

This fall, out on a walk, I noticed a house in my neighborhood that provided the perfect picture for what we tell our clients. It was so appropriate I decided to snap a picture. Hopefully it isn’t your home. I’m hoping it can illustrate an important point about your business. Think ahead.

Thinking ahead is good advice for...

Mixing Up Your Marketing Playbook
February 15, 2021

Someone makes a move, then the opposing side responds and makes a change. It's the way the sports world has worked for centuries. It's also how business functions.

Football teams played the Single Wing and...

Cutting Through the Clutter
December 11, 2020

Every market has one of these types. Here in the Roanoke-Lynchburg television market, where our marketing firm is based, we are lucky enough to have two.

I’m talking about car dealers with terrible commercial campaigns.

No, it isn’t limited to just automotive marketing, but these guys are the...

Filling the Gap
November 16, 2020

For the past decade, I’ve noticed something that seemed kind of odd to me initially. Over time, I continued seeing this pattern and I figured it was time I identified it.

Some of the smartest people I know own companies, invent products, or find a better way to accomplish a goal. They are brilliant at what they do and have built a product or service based on some sort of genius technological solution. The work they do takes...

New Challenges Call for New Solutions
October 6, 2020

Years ago, I wrote about the value of “going where the eyeballs are” when it comes to advertising. It’s an age-old axiom, but as you evaluate your place in the business community, it’s one that deserves a little closer examination. If you have...

Observe and Improve
August 26, 2020

Over the years people have asked me how I decide what to write about in our monthly columns. Often it is noticing something basic and then pondering how it fits into marketing or business operations.

I have a teenager, which means I have to deal with the constant cycle of updating, repairing, and replacing of mobile phones. My normally sure-handed young man occasionally drops his...

5 Ways Content Marketing Helps Convert Leads
October 10, 2022

What’s Content Marketing? Simply put, Content Marketing is the foundation for an entire marketing and communication strategy. Content Marketing can help your website rank on search engines, position you as a subject matter expert, build your stakeholder list and engagement level, and nurture...

Short-Term4Casts
June 30, 2022

Fear is a powerful motivator.

That’s a commonly shared saying that struck close to me a few springs ago in March of 2020. We rebranded our decade old marketing and advertising firm.  

The Long Game2Play
June 14, 2022

It came up yet again in a recent leadership meeting at the agency.  

One of our Directors joked that in advertising – patience is a virtue.  It’s just like real life and that long-shared saying applies to the marketing world too.

Best Out-of-Office Responders
May 6, 2022

Anyone with today’s technology can send an email anywhere, at any time. But you’re not just anyone – you’re a hard-working someone who is going on vacation this summer, and your eyes could use a break from your digital mailbox. Before you trade in your laptop for your flip flops, there’s one vital and innovative mechanism you absolutely must remember to activate before you take to the skies: your email’s autoresponder!

Wind4Lift
April 13, 2022

So many of our clients are using marketing and advertising to support their sales process.  Marketing and sales typically go hand in hand and, in fact, many companies have combined those departments.  When we engage our clients in an advertising program, it is often to help them with “direct response” results.

Inspiration4You
March 14, 2022

While it seems like it was just yesterday, I remember back in the ‘80s when my workplace was decorated with those motivational posters featuring a beautiful photograph and a strong statement intended to lift the spirits and inspire everyone. I bet you’ve seen those, too.

Attracting New Employees with a Powerful Website
March 4, 2022

Your business website is designed with your customer in mind. But have you also considered the possible jobhunters who will navigate your website?

It Happens Way2Frequently
February 22, 2022

You’re pretty careful not to hand your car keys to just anyone, right? I mean, sure – a valet, the guy at the car wash, your spouse – to those folks you’ll toss ‘em and take your chances. Your teenager? That may be a different question. How about someone you don’t know very well? Not likely. 

12 Bad Marketing Tips (by the Marketing Monsters)
December 1, 2021

When it comes to marketing for your business, monsters aren't the best advice-givers. In fact, their insights are quite terrible! When our monster-handling team at 5Points Creative heard about the Marketing Monster's "12 Holiday Marketing Mayhem Tips", we had to...

Solutions for Specific Audiences
November 15, 2021

Kitchens in the ’70s and ’80s had this appliance. It was a hit in suburban households for decades and an omnipresent part of the home back in the olden days.

How do most of us get along without the Trash Compactor now? It’s hard to say, but it’s been decades since the average home has been built with one of these contraptions – at least as far as I know anyway. Back then, the homeowner would...

Carved in Stone
October 15, 2021

A budget is a plan.

That’s all it should be.

Let’s be honest at the start of 2020 people were not calculating how to incorporate the adjustment that would come from a worldwide pandemic. No matter what type of industry in which you operate, there were far-reaching ramifications and everyone had to adjust. The budget situates you for success, growth, and should allow you to figure...

Zoom Fatigue
August 26, 2021

From all accounts, Zoom calls are going to remain a part of the business day.

For years companies ran WebEx, Teams, and other video conference meetings, but it wasn’t until 2020 that we all started playing in that arena on a regular (read: daily, or even hourly) basis. That shift was startling to many...

The Power of the Front Porch
July 14, 2021

Business routines are backwards these days. It used to be I’d build a relationship with someone, then they would become a client. Now, clients decide to trust us to help them and then at some point afterward we begin...

Walking the Walk
April 13, 2021

It’s fascinating when a client says something to me that I’ve already thought or said myself many times. As if hearing the idea for the first time, their comment hits my head (or my heart) and drives home a concept chock full of value. That’s exactly what happened to me during a recent Zoom call with a client.

We were talking about their media plans and how they suggested we approach their strategy for the coming season. We were working through their goals, their budget, previous success, and some new ideas to...

Room to Grow
March 19, 2021

This fall, out on a walk, I noticed a house in my neighborhood that provided the perfect picture for what we tell our clients. It was so appropriate I decided to snap a picture. Hopefully it isn’t your home. I’m hoping it can illustrate an important point about your business. Think ahead.

Thinking ahead is good advice for...

Improvements4Your Website Today
January 19, 2022

Over the past five years we’ve built nearly 70 websites. Some have been from scratch, but many are conversions of sites that needed updating, a more modern look and feel, or to better reflect the shifting work our client is now doing.

 I remember one in particular where our client insisted over and over that the information on their current (dated) website would simply transfer over to the new design we were doing. No matter how often we asked, we got the same answer. They would not need new copy. When we showed them...

Carved in Stone
October 15, 2021

A budget is a plan.

That’s all it should be.

Let’s be honest at the start of 2020 people were not calculating how to incorporate the adjustment that would come from a worldwide pandemic. No matter what type of industry in which you operate, there were far-reaching ramifications and everyone had to adjust. The budget situates you for success, growth, and should allow you to figure...

Zoom Fatigue
August 26, 2021

From all accounts, Zoom calls are going to remain a part of the business day.

For years companies ran WebEx, Teams, and other video conference meetings, but it wasn’t until 2020 that we all started playing in that arena on a regular (read: daily, or even hourly) basis. That shift was startling to many...

Feet on the Ground, Head in the Clouds
June 16, 2021

Late last year something happened in my business’ sales cycle and it got me thinking.

To support another organization, I placed a call to a friend of mine whom I had known for about a dozen years.  In the course of the conversation about this other topic, he asked me about marketing and advertising.  He wondered how we help clients...

Leaving it to the Pros
May 18, 2021

The year was 2003 and sequels were all the rage – The Lord of the Rings, Matrix, and Terminator movie series were topping the box office.  Speaking of Terminators, it was that year that Arnold Schwarzenegger became California’s Governor too.  The government was...

Changing with the Times
January 13, 2021

While I can’t remember every single detail, I do clearly recall that years ago, a friend of mine – Brett Winter Lemon, was showing me his iPhone on Kirk Avenue in Downtown Roanoke. It was spring. We were outside. He excitedly started...

Soaked in Truth
April 16, 2020

“Misery loves company.”

“It is what it is.”

“This too shall pass.”

“Take it a day at a time.”

“The sun will come up tomorrow.”

When the Time is Right
March 20, 2020

Yesterday, in the midst of all the new ways of conducting business, I was on my seventh conference call of the week and a significant client of ours told us what had been happening in their world. Major work was being put off by a large cross section of their clients. He tongue-in-cheek said...

Say Goodbye2the 1990's
January 23, 2020

Twice in a matter of days I asked a “youngin” about learning something and both times they took the same tack. Suddenly, I realized how old I was.

You see, back in the day we’d have asked a friend for information, or gone to the library, or found an expert, or gotten a hold of an owner’s manual. Heck, back then we’d even grab a...

Creating Space to Create
October 25, 2018

When you run a small business, manage a few dozen accounts, shepherd a travel basketball playing teenager, and work behind the scenes on two non-profit leadership teams it’s easy to...

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