our insights

You've got a logo. Awesome! High-five! But here's the rub: Your logo alone isn't your brand just like your coffee order isn't your whole personality.

Top brands are recognizable just by hearing or reading their name. I say "Target" and you picture a bullseye. I write "Amazon" and your brain conjures the A-Z and the smiley face below it. Sometimes a brand has its an identity all to itself. The "Golden

For decades, the power was in the hands of the employer. New employees were given a short amount of time to get their paperwork done and to hit their new positions running.

The 5Points team shares some scary marketing habits that keep them up at night!

The best servers I have interacted with had the ability to make a customer feel like they were their ONLY customer. That's how good friends, good bosses, and great co-workers operate, too.

For decades, the familiar practice of typing keywords into Google and sifting through the resulting links has been a cornerstone of online life. It is a practice that...