our insights

<p id="">What’s Content Marketing? Simply put,&nbsp;Content Marketing is the foundation for&nbsp;an entire marketing&nbsp;and communication strategy. Content Marketing can help your website rank on search engines,&nbsp;position you as a subject matter expert,&nbsp;build your stakeholder list and engagement level, and nurture...</p>

<p id="">The headlines are ever-present. &nbsp;Every day you see a story about how hard it is to find employees. &nbsp;For a while many thought it was the fault of the stimulus checks or people not wanting to work. &nbsp;Some leaders in certain industries, point to the slow downs in immigration and access to those who work in professions which are woefully short-handed.</p>

<p id="">We read about providing great customer service, but when you’re on the receiving end, man does it feel good.</p>

Fear is a powerful motivator. That’s a commonly shared saying that struck close to me a few springs ago in March of 2020. We rebranded our decade old marketing and advertising firm.

<p>Social media accounts are proven to help businesses build brand loyalty, direct users to websites, and collect customer feedback.</p>

<p>It came up yet again in a recent leadership meeting at the agency. &nbsp;</p><p>One of our Directors joked that in advertising – patience is a virtue. &nbsp;It’s just like real life and that long-shared saying applies to the marketing world too.</p><p>‍</p>

<p>Anyone with today’s technology can send an email anywhere, at any time. But you’re not just anyone – you’re a hard-working someone who is going on vacation this summer, and your eyes could use a break from your digital mailbox. Before you trade in your laptop for your flip flops, there’s one vital and innovative mechanism you absolutely must remember to activate before you take to the skies: <em>your email’s autoresponder! </em> </p><p>‍</p>

<p>We enjoy giving it as a gift to our clients at the holidays. &nbsp;I also love to meet with clients, and prospects, and potential employees as they drink it. &nbsp;While I feel like I should enjoy a cuppa joe, the reality is: “I do not drink coffee!” </p>