our insights

Serve and Protect Your Brand

Leadership & Communications
September 20, 2014
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<p>A while back I saw the familiar look of a Chicago Police cruiser. It was the same as I'd seen in movies like the <em>Blues Brothers</em> or <em>Ferris Bueller's Day Off</em>. </p>

The Ad Game

Advertising/Marketing
August 20, 2014
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<p>Most of us skip ads on TV, complain about them in the newspaper, fuss about them on billboards while driving down the highway, change channels when they come on the radio, and get irritated when they pop up on a favorite web site.</p><p>‍</p>

Parallel Problem Solving

Professional Development
July 20, 2014
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<p>Editor's Note: While this is a genuine example of Bruce's fine parallel parking skills, there was no witness to how many tries it took him to get it right.</p><p>‍</p>

Good Help Is In The Timing

Business Development & Alliance Partners
June 20, 2014
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<p>Generally speaking, as we go about our days trying to pay it forward, we are greeted with appreciation and sometimes even acknowledgement. That feels good and it's one of the reasons (if we are honest) many of us help others. Helping others just feels good.</p>

I know a guy who knows a guy...

Business Development & Alliance Partners
May 20, 2014
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<p>When you connect people to others you help both parties. Yes, that's a simple concept. If you want to grow your business, one of the best first steps you can take is selflessly and <strong>purposefully</strong> linking others. </p>

Let it Flow

Leadership & Communications
April 20, 2014
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<p>Like water, your business may flow in a natural direction, picking up speed as you move forward - often faster than you desire. Until you redirect, harness, and capitalize on the power generated, you're likely to watch it race out of control.</p>

Tell Them, Remind Them, Tell Them Again.

Advertising/Marketing
March 20, 2014
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<p>Recently a friend invited me to a very interesting wine dinner. I'd never been to one before and didn't really know what to expect until I got there. Basically, the winemaker...</p>

There’s No Need to Overthink

Creativity & Problem Solving
February 20, 2014
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<p>There has been a big snow storm in the east and southeast. &nbsp;A lot of my readers from the Midwest think I am overstating it, but we recently got about two feet of snow here in the mountains of Southwestern Virginia.</p>