our insights

Market Then Educate

Advertising/Marketing
June 11, 2019
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<p>My Dad calls them “destructions”. You know – the printed papers that come with most electronic items or things that need to be put together. Detailed explanations of...</p><p>‍</p>

Planning for the Future

Advertising/Marketing
May 15, 2019
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<p>There’s a new brewery in downtown Roanoke. In fact, there are like six new breweries in our hip, small city. We’re the up-and-coming craft brewing mecca of the east coast with...</p><p>‍</p>

Teamwork Makes the Dream Work

Leadership & Communications
April 26, 2019
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<p>Everyone there was in attendance to see Branford Marsalis. The famed musician was the main attraction for...</p><p>‍</p>

Appetite for Success

Advertising/Marketing
March 14, 2019
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<p>For years now, my creative team has been inserting clever images or photographs into...</p><p>‍</p>

Small Labels Can Be a Big Deal

Leadership & Communications
February 28, 2019
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<p>Little things can make a big difference though – especially in commerce. One of the first questions I ask a new client is...</p><p><br></p><p>‍</p>

When Life Gives You Lemons

Advertising/Marketing
January 24, 2019
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Bruce C. Bryan
It was late in January – four years ago – when my adopted hometown got news that was about as bad as people could imagine. It was a real gut punch to hear...

Managing the Business Runway

Business Development & Alliance Partners
December 21, 2018
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<p>Around 15 years ago I spent a day in Northern New Jersey making sales calls with a consultant. I like new places and, while I had driven through the region, I had never really spent any time there.</p><p>‍</p>

Meet People4Good

Business Development & Alliance Partners
November 21, 2018
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<p>One of the things wise people encouraged me to do was to meet with people to help me see what possibilities existed out there and to better understand what made me special, valuable, and unique.</p>