Case Study

Deaf and Hard of Hearing Services Center

The Deaf and Hard of Hearing Services Center (DHHSC) is a nonprofit organization serving individuals across Western Virginia who are deaf or hard of hearing. With a broad regional footprint and a mission rooted in accessibility, education, and support, DHHSC acts as a vital lifeline for thousands of individuals and families.

To better serve its community and extend its reach, DHHSC partnered with 5Points Creative to modernize its digital presence and provide ongoing marketing support. The result was a transformed online experience—one that improved access to critical resources, strengthened community engagement, and freed internal leadership to focus onmission-driven work.

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The Solution

5Points Creative delivered a comprehensive solution that combined digital transformation with ongoing marketing support.

Website Redesign & Development

  • Designed and launched a fully modern, responsive website
  • Improved navigation to make services and resources easier to find
  • Created a more accessible and user-friendly experience for all audiences
  • Built a platform that reflects the organization’s mission and impact    

Ongoing Website Management

  • Provided continued updates and maintenance
  • Ensured content remains current, accurate, and useful
  • Removed the burden of day-to-day website management from internal staff

Social Media & Marketing Support

  • Established a consistent, authentic voice across social platforms
  • Managed content creation and posting to improve engagement
  • Supported a variety of marketing needs including:
       
    • Event materials
      •  
    • Print collateral (business cards, signage, palm cards)
      •  
    • Press releases and communications

Trusted Partnership

  • Acted as an extension of the DHHSC team
  • Provided responsive, reliable support for both planned and unexpected needs
  • Enabled leadership to focus on serving the community rather than managing marketing tasks

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Results

Digital Performance:

  • [#]% increase in website traffic
  • Improved user experience and accessibility across devices
  • Increased time on site and resource engagement

Marketing & Engagement:

  • Growth in social media audience and engagement
  • More consistent communication with clients and supporters
  • Stronger visibility across the region

Operational Impact:

  • Significant time savings for the Executive Director
  • Reduced stress and increased organizational efficiency
  • A reliable system for handling ongoing and ad hoc marketing needs

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“We do great work and support so many. We wanted a website that truly reflected that work and made it easier for people to find what they need. The site 5Points Creative built accomplishes all of those goals.”

Challenge:

DHHSC faced both operational andcommunication challenges that limited its impact:

Outdated Website

  • A nearly 20-year-old website that was difficult to navigate and maintain
  • Lacked modern design, accessibility, and mobile responsiveness
  • Failed to reflect the organization’s impact and scope of services

Limited Internal Resources

  • Marketing responsibilities fell to the Executive Director, often outside of normal working hours
  • Inconsistent updates and communications due to time constraints
  • No dedicated partner to manage ongoing digital and marketing needs

Missed Opportunities for Engagement

  • Limited ability to effectively communicate with clients, supporters, and partners
  • Lack of a centralized, reliable hub for information and services

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challenge:

DHHSC faced both operational andcommunication challenges that limited its impact:

Outdated Website

  • A nearly 20-year-old website that was difficult to navigate and maintain
  • Lacked modern design, accessibility, and mobile responsiveness
  • Failed to reflect the organization’s impact and scope of services

Limited Internal Resources

  • Marketing responsibilities fell to the Executive Director, often outside of normal working hours
  • Inconsistent updates and communications due to time constraints
  • No dedicated partner to manage ongoing digital and marketing needs

Missed Opportunities for Engagement

  • Limited ability to effectively communicate with clients, supporters, and partners
  • Lack of a centralized, reliable hub for information and services

‍

Results

Digital Performance:

  • [#]% increase in website traffic
  • Improved user experience and accessibility across devices
  • Increased time on site and resource engagement

Marketing & Engagement:

  • Growth in social media audience and engagement
  • More consistent communication with clients and supporters
  • Stronger visibility across the region

Operational Impact:

  • Significant time savings for the Executive Director
  • Reduced stress and increased organizational efficiency
  • A reliable system for handling ongoing and ad hoc marketing needs

‍

solution/approach:

5Points Creative delivered a comprehensive solution that combined digital transformation with ongoing marketing support.

Website Redesign & Development

  • Designed and launched a fully modern, responsive website
  • Improved navigation to make services and resources easier to find
  • Created a more accessible and user-friendly experience for all audiences
  • Built a platform that reflects the organization’s mission and impact    

Ongoing Website Management

  • Provided continued updates and maintenance
  • Ensured content remains current, accurate, and useful
  • Removed the burden of day-to-day website management from internal staff

Social Media & Marketing Support

  • Established a consistent, authentic voice across social platforms
  • Managed content creation and posting to improve engagement
  • Supported a variety of marketing needs including:
       
    • Event materials
      •  
    • Print collateral (business cards, signage, palm cards)
      •  
    • Press releases and communications

Trusted Partnership

  • Acted as an extension of the DHHSC team
  • Provided responsive, reliable support for both planned and unexpected needs
  • Enabled leadership to focus on serving the community rather than managing marketing tasks

‍

results:

Digital Performance:

  • [#]% increase in website traffic
  • Improved user experience and accessibility across devices
  • Increased time on site and resource engagement

Marketing & Engagement:

  • Growth in social media audience and engagement
  • More consistent communication with clients and supporters
  • Stronger visibility across the region

Operational Impact:

  • Significant time savings for the Executive Director
  • Reduced stress and increased organizational efficiency
  • A reliable system for handling ongoing and ad hoc marketing needs

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key takeaways:

  • Access starts online: For     mission-driven organizations, a website is often the first point of     connection to critical services
  • Consistency builds trust: Regular     communication strengthens relationships with both clients and supporters
  • Support matters: Outsourcing     marketing allows nonprofit leaders to focus on what they do best—serving     their community
  • Design reflects mission: A modern,     accessible digital presence reinforces credibility and impact

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conclusion:

Digital Performance:

  • [#]% increase in website traffic
  • Improved user experience and accessibility across devices
  • Increased time on site and resource engagement

Marketing & Engagement:

  • Growth in social media audience and engagement
  • More consistent communication with clients and supporters
  • Stronger visibility across the region

Operational Impact:

  • Significant time savings for the Executive Director
  • Reduced stress and increased organizational efficiency
  • A reliable system for handling ongoing and ad hoc marketing needs

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