Executive Summary
Established in 2008, Bower Heating & Air is a family business with 525 combined years of experience providing HVAC maintenance and products for light commercial and residential clients. From product consultation to design and installation, Bower is known for its attention to detail, quality, and customer satisfaction, making it one of the most preferred heating and air conditioning contractors in Southwestern Virginia.
The Problem
Bower approached 5Points Creative with the need to further stand out as the top choice in what is often a crowded HVAC market. They were interested in an omnichannel approach to their marketing, and more specifically, they wanted to gain more traction in digital spaces to reach a wider audience and educate them about their services. They also wanted to expand their reach with TV commercials to help increase brand awareness and recognition throughout the region.
The Solution
Using open communication and collaboration through each step of the process, 5Points provided Bower with a tactical media strategy that significantly increased ROI. In addition to producing original TV commercials and placing them in strategized media opportunities, 5Points created a strategic plan that included Google AdWords, social media management, website building and maintenance, print ad design, and overall marketing consulting.
Results
Bower Heating & Air experienced 20% growth in the first year with 5PC, and year-over-year growth every year since.
“5Points Creative has been very helpful with the growth of Bower Heating and Air over the past few years. Whether you need to talk to them once a day or once a month, they are always willing to hear our plan and work hard for us.” - Tyler Bower, Sales & Marketing
The Problem
Bower approached 5Points Creative with the need to further stand out as the top choice in what is often a crowded HVAC market. They were interested in an omnichannel approach to their marketing, and more specifically, they wanted to gain more traction in digital spaces to reach a wider audience and educate them about their services. They also wanted to expand their reach with TV commercials to help increase brand awareness and recognition throughout the region.
The Solution
Using open communication and collaboration through each step of the process, 5Points provided Bower with a tactical media strategy that significantly increased ROI. In addition to producing original TV commercials and placing them in strategized media opportunities, 5Points created a strategic plan that included Google AdWords, social media management, website building and maintenance, print ad design, and overall marketing consulting.
Results
Bower Heating & Air experienced 20% growth in the first year with 5PC, and year-over-year growth every year since.
“5Points Creative has been very helpful with the growth of Bower Heating and Air over the past few years. Whether you need to talk to them once a day or once a month, they are always willing to hear our plan and work hard for us.” - Tyler Bower, Sales & Marketing
