what's happening

McMillan comes to B2C Enterprises with experience in sports management and radio marketing/promotions. Most recently, McMillan worked for Wheeler Broadcasting, where she served as the Promotions Director for Q99fm, WFIR News and WLNI. McMillan holds a Bachelor of Arts in Marketing and Management from Radford University.

"We've been doing a lot more work in other parts of the state," said Bruce C. Bryan, president of B2C Enterprises. "The quality of the information Rentrak provides and the ease of use for us makes it a logical choice to help us better serve our clients and attract new ones in other key parts of the state who are also forward thinking."

"Creating a story that not only grabs the attention of the audience but also evokes an emotional response is critical in designing a successful commercial," said Bruce C. Bryan, President of B2C Enterprises. "Doing five such campaigns really pushed our creative teams. That's for sure."

"We are thrilled to be working with B2C" said Karen McNally, Executive Director of Presbyterian Community Center, "We are excited to utilize their expertise and guidance publicizing The Dragon Boat Race and Festival."

The creative collaboration between Member One Federal Credit Union and B2C Enterprises, a Roanoke based marketing and advertising firm, was a success. In 2013, the "Carl and Roy" project was launched to recruit new members and expand loan generation. The campaign centered around two superheroes who, with Member One's guidance and assistance, were able to "save the day."

"It seems like yesterday I was working at my dining room table," said Bruce C. Bryan, Founder and President. "Now we're in our second office on Kirk Avenue in downtown Roanoke and from there we're doing work all over the country. Getting the referrals from our long time clients has been one of the most satisfying parts of our development."

"I have appreciated the fresh, creative and strategic perspective that B2C has brought to our advertising projects," said Chris Pyle, Vice President, Marketing and Government Relations for Delta Dental of Virginia. "We have fun working together, which is important to me. And we also get results."

"Defining the specific goal of our clients' online needs is critical in designing a dynamic and successful web site," said Bruce C. Bryan, President of B2C Enterprises. "Both PILLAR and Corvesta have realized the importance of using their web site as an entry point for reaching their targeted audiences."