Roanoke, VA – June 2023. 5Points Creative has been named the Agency of Record for Valley Metro – Greater Roanoke Transit Company, the public transit provider for the Roanoke Valley. The firm will work with the transitioning organization to support their communications, digital, and service expansion plans in the coming year.
“This is a real growth season for us at Valley Metro,” said Kevin Price, General Manager of the Greater Roanoke Transit Company. “We have a lot happening with public transportation and to help us share our message and build our user base, we’ve brought in the 5Points Creative team. With our new transfer center opening this month, the arrival of some new buses, and in a focused effort to build our ridership base, there’s a lot to be done.”
The agency provides Valley Metro with full-service marketing support including a website redesign and management, digital strategy, social media management, public relations, as well as creative direction and support.
“We have big ideas for them,” said Bruce C. Bryan, Founder and President of 5Points Creative. “Our community is so dependent on a strong infrastructure and transportation model that this immediately becomes a priority for our company. We want to support the efforts of leadership at Valley Metro and all the employees who work so hard to safely get people to where they are headed.”
5Points Creative will provide marketing strategies for increasing community awareness of all Valley Metro does and the way they make life better for the region.
“We unite communities, move people to the places they need to go, and we do it safely,” said Price. “With all that is developing at our organization, we need our riders, our stakeholders, and the community in general to know how important transportation is to business – and life.”
“We are thankful to partner with an agency like 5Points Creative and we trust them to work with us to help us achieve our growth goals.” Price said.
5Points Creative is a full-service creative agency specializing in marketing, advertising, digital, branding, and communications for mission-driven organizations. The firm has been in business since 2009 and currently works with clients in Florida, Tennessee, Maryland, North and South Carolina, as well as Virginia.
Valley Metro – Greater Roanoke Transit Company is the public transit provider for the region. Services include fixed routes, specialized transportation for individuals with disabilities, and special event shuttles. Valley Metro also provides commuter bus service between Roanoke and the New River Valley with its Smart Way Bus.