January 15, 2026
Roanoke, Virginia. January 15, 2026 -- Radio IQ (WVTF) and local entrepreneur and author Bruce C. Bryan today unveiled “Naturally Curious,” a new weekly radio program that goes beyond the typical interview to uncover the personal stories of remarkable people. Starting Sunday, January 18, 2026 at 7 p.m., listeners will hear intimate conversations revealing what drives change-makers and how their work impacts the world around them.
Following each broadcast, the program will be repurposed as a podcast featuring an extended listen, available via the WVTF website and major podcast platforms.
Bryan, host of the new program, is the founder and CEO of the award-winning, Roanoke-based marketing firm 5Points Creative and author of the recently released book, “Turning Tables: Everything I Needed to Know About Business I Learned As a Server”
“Everyone has a story to tell and when these interesting people share theirs, listeners immediately feel the impact and are motivated to learn, do, or say more,” Bryan said. “These will be very personal interviews and stories – I’ll dig to ensure that happens each episode.
“These stories are going to transport and inspire you.”
A veteran of the broadcasting industry, Bryan returns to his radio roots with this project. His dynamic guests include entrepreneurs, community leaders, and creatives.
“At Radio IQ, we’re always looking for ways to connect our listeners with stories that matter, but also to capture stories from each other locally,” said Nicholas Yee, Director of Content & Distribution for WVTF. “Naturally Curious brings a fresh perspective by going beyond headlines and titles to uncover the human experiences behind leadership and creativity. We’re extremely excited to share these conversations from people making a difference across Virginia."
Bruce C. Bryan is an international best-selling author and business-owner who founded his award-winning marketing firm over 17 years ago. Prior to that, he spent several decades directing sales departments at television broadcast stations – mostly in the Midwest and then here in Roanoke. His company has won 15 Telly Awards, dozens of Addy Awards, and is currently working with clients in Alabama, Colorado, Florida, Tennessee, West Virginia, Michigan, and Virginia. He has started two nonprofit organizations – The Help Save The Next Girl Foundation, and Roanoke’s own – The Spot on Kirk. He’s also the host of the NPR radio show (and Podcast) Naturally Curious. His second book, "Turning Tables: Everything I Needed to Know about Business I Learned as a Server," was released in late 2025, and late last year, he was named one of the "100 People You Need to Meet in 2026" in the Virginia Business.
Radio IQ (WVTF) is a listener-supported public radio service of Virginia Tech, offering news and talk programming, including content from NPR and the BBC. It is broadcast on 16 stations across Virginia and has been serving the community since 1973.