November 9, 2021

Ridge View Bank Appoints 5Points Creative Agency of Record

Roanoke, VA – November 10, 2021

5Points Creative has been named the Agency of Record for Ridge View Bank, a newly established community bank based in Roanoke. 5Points Creative is trusted with developing comprehensive marketing strategies designed to promote Ridge View Bank’s brand and grow their customer base.

Ridge View Bank is led by President Carrie McConnell, a veteran banker with over twenty years of experience in the financial industry.  The bank expects to open four to six branches in the next few years and to hire 50 people to support that rapid growth.  

“As a new President planning to bring a new view of banking to the region, I felt it was critical to partner with a proven firm that could use their strengths to bring out ours,” said McConnell.  “I’ve been beyond impressed with the team of professionals at 5Points. They have been – and will continue to be – pivotal in our current and future growth plans.”

The agency will provide Ridge View Bank full-service marketing support campaign creation, media buying, public relations, as well as website and social media consultation.

“It’s exciting for us to partner with Ridge View Bank,” 5Points Creative President Bruce C. Bryan said.  “With our vast financial experience, this is a great fit for everyone.  Ridge View Bank is unique because it is the first start-up of its kind in Roanoke in over 15 years.  It’s such big news for the community and we love the approach they are taking. It’s right on target and that makes for even better marketing messaging.”

About 5Points Creative

5Points Creative is a full service marketing firm which works with 50 businesses and organizations across Florida, Tennessee, West Virginia, North Carolina, and of course Virginia.  To learn more about 5Points Creative and their services, visit www.5PointsCreative.com.

About CNB Financial Corporation and CNB Bank
CNB Financial Corporation is a financial holding company with consolidated assets of approximately $5.2 billion. CNB Financial Corporation conducts business primarily through its principal subsidiary, CNB Bank. CNB Bank is a full-service bank engaging in a full range of banking activities and services, including trust and wealth management services, for individual, business, governmental, and institutional customers. For more information visit www.CNBBank.bank. For more information on Ridge View Bank, visit www.RidgeViewBank.bank.


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