February 16, 2022

LEAP Refreshes Brand and Launches New Website with Help from 5Points Creative

Roanoke, VA – February 2022. 5Points Creative recently completed a significant marketing overhaul for Local Environmental Agriculture Project (LEAP).  The goal of the work was to give LEAP the tools to expand their underwriting and community awareness base.  The full-service marketing and advertising firm's work for the organization included branding refinement, an underwriting marketing tool for their staff and board, as well as production of a long-form video, and total design and build of a new website.  The new LEAP site features high resolution photos and videography which successfully capture the organization’s passion for locally grown food and connecting shoppers with the region’s growers and producers.

“They needed help in telling their amazing story digitally, and to build awareness for the ways they help in our city, region, and throughout the state,” said Bruce C. Bryan, Founder and President of 5Points Creative.  “They are an excellent organization with incredibly strong infrastructure.  Our goal is to help them raise more money, find more sponsors, and tell their story more directly.”

The non-profit organization LEAP supports local producers and food systems.  Based in Roanoke, LEAP supports community initiatives, markets, farms, and farmers to establish an equitable food and agricultural system that values health and abundance.  It further seeks to make accessible locally grown and sourced food for all shoppers regardless of their economic status.

“5Points took the time to listen to where LEAP is, and where we are going,” said Maureen McNamara Best, Executive Director of LEAP. “They created a website, video, and materials for us to use today, and our future.  This work will last and will help us grow.  Our team is excited to put these new tools to use”

In 2019 5Points Creative was featured on The Buzz television show for their work with Healing Strides of Virginia.  In 2021, the full-service marketing firm was featured three more times for work they performed with Children’s Assistive Technology Services, Giles County Department of Social Services, and Habitat for Humanity of the New River Valley.  Previously, 5PC has provided marketing services for DePaul Community Resources, Help Save The Next Girl, the Cave Spring Volunteer Firefighters, and The Spot on Kirk.  

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