FlexMetrics Hires 5Points Creative to Lead 2021’s Marketing Effort

Roanoke, VA – January 2021.  5Points Creative (5PC) has been named the agency of record for FlexMetrics, a Roanoke-based technology firm with over two decades of experience serving the manufacturing industry. FlexMetrics has grown its company organically since 1998 with a dynamic software that helps clients eliminate manual data collection, enhances accountability, and maximizes productivity. In 2017, FlexMetrics joined the inaugural cohort of the Regional Accelerator Mentor Program (RAMP) at a pivotal point in the company's growth and development. The company has chosen 5Points Creative to tell their story and attract new customers.

"We were immediately drawn to Jay Foster and his team's energy and passion for what they do," said Bruce C. Bryan, President of 5Points Creative. "The Flex product is brilliant and intuitive. Their team understands the power of communicating complex information in simple and direct ways, which translates to great marketing. We are really excited to help them continue their development and already have a plan to do so."

Flex specializes in manufacturing plants with at least 50 employees and serves clients internationally. Their software is utilized in a wide range of factories and has proven especially effective in the packaging and printing industries.

The full-service marketing and advertising firm will be providing FlexMetrics with ongoing strategic marketing support, public relations, and website guidance, as well as digital marketing and business to business advertising outreach services.

"Our interest in establishing a marketing program that fits with our product and company culture has been building," said Jay Foster, Founder and President of FlexMetrics. "5Points Creative has a keen understanding of the unique ways businesses must market to other businesses, and we feel confident they could support our efforts to take our messaging further than we were able to on our own. As we strive to grow regionally, nationally, and globally we recognize that we need a trusted partner."

5Points Creative serves as the agency of record for over 30 businesses and organizations across Virginia, Florida, Tennessee, West Virginia, and Massachusetts. The firm also assists clients in Michigan, North Carolina, and Kansas. To learn more about 5Points Creative and the services they offer, visit 5PointsCreative.com.


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