Roanoke, VA - November 2019.
B2C Enterprises will be featured in a new show formatted for television called “Buzz”. Created by Michael Hemphill, the concept of the program is to capture the struggles non-profit organizations face and how industry experts can help solve those problems. In the pilot episode, the team at B2C is filmed working with Healing Strides of Virginia to transform their marketing, advertising, and branding strategies. The full-service agency has filmed and produced several projects of their own including documentaries, commercials, and web content.
“Our work is usually behind the scenes, so it’s been both fun and interesting having the cameras turned towards us,” said Bruce C. Bryan, President at B2C Enterprises. “The Buzz project has been a great experience. Michael and his team paired us with a top-notch organization and an incredible cause. We quickly fell in love with the people – and horses – at Healing Strides and we’re so happy to have been able to give them these new tools to help further their mission.”
Healing Strides of Virginia is a non-profit organization offering several equine therapy programs and services for people with personal challenges. For nearly 30 years, the staff and horses at Healing Strides have offered therapeutic riding and mental health and learning services for all ages. Participants suffer from neurological disorders, spinal cord injuries, and developmental delays and include children with autism and veterans with post-traumatic stress disorder (PTSD). Even with such an established reputation, the organization needed help bringing their branding up to date and strategizing ways to reach more volunteers, riders, and donors.
“Bruce’s team of experts are as kind as they are talented,” said Carol Young, CEO of Healing Strides of Virginia. “Working with them, they understood and were able to capture the heart of our mission, expressing it in many ways; from our new logo to our website design and even the commercials they produced. Everyone came together to grow the awareness of Healing Strides in such a beautiful way. We are so thankful for these new tools and just can’t say enough about the entire experience.”
B2C’s work on behalf of Healing Strides included new branding, a new website (www.healingstridesofva.org), video and commercial production, social media consultation, and the leveraging of important connections within the community. The process behind these projects will premiere in the first episode of “Buzz” at the Grandin Theatre Tuesday, November 19 at 7:00 p.m. The free event is open to the public.
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