Roanoke, VA – May 2022. 5Points Creative recently completed a significant website transformation for Alvis-Laing Electric Company (AlvisLaingElectric.com). The goal of the work was to give Alvis-Laing’s website a contemporary user experience to help them market their company, draw new business, and recruit talent. The new Alvis-Laing site features high-resolution photos and alluring animations that successfully capture the company’s specialty of industrial equipment installation and maintenance.

“Website builds like this are my favorite type to work with,” said Brad Boothe, Director of Operations at 5Points Creative. “Transforming a dated webpage into an interactive digital experience for our clients is a great first step to attract new business for Alvis-Laing.”

Alvis-Laing Electric has been in business for 50 years and through that time has established itself as a force in the region with industrial and major commercial electrical work. A few years ago, Malcolm Laing purchased the company and that has sped the transition. The growth continues as Alvis-Laing builds on its strong reputation in the New River Valley.

“We knew it was time to update our online presence,” said Laing, President of Alvis-Laing Electric Company. “Our company’s evolution called for a new look and feel. 5Points Creative gave us an appealing website with strong copy,design, and imagery that reflects the customers we serve and the work we do. I believe that, with this new website online, we will have a stronger appeal to prospective customers and employees. I feel great about this work.”

5Points Creative was awarded “Best of Digital” by the American Advertising Federation two consecutive years for the website design and build of Gregory Pallet & Lumber (gregorypalletandlumber.com) and Pulaski County Tourism (visitpulaskiva.org).

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