Roanoke, VA — June 2021. 5Points Creative’s comprehensive marketing campaign for GO Virginia has received the coveted “Award of Excellence” in the international 2021 Communicator Awards.
Given by the Academy of Interactive and Visual Arts (AIVA), the Communicator Awards is the leading international creative awards program honoring creative excellence for communication professionals. This year’s competition received over 5,000 entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms, and public relations firms.
“The recognition that comes from winning awards is obviously fulfilling,” said Bruce C. Bryan, Founder and President of 5Points Creative. “What our team really appreciates about the Communicator Award is that it is rooted in accomplishing objectives and meeting goals. That’s an important distinction because the team who worked so tirelessly with our regional economic leaders took great pride in achieving the goals GO Virginia Region 2 put in place. This was a complex campaign and supporting GO Virginia Region 2 was everyone’s primary motivator. We were able to give them the tools they needed to help tell their story.”
AIVA is an assembly of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current AIVA membership represents a "Who’s Who" of acclaimed media, advertising, and marketing firms including GE Digital, Spotify, CondèNast, Disney, Republica, and Majestyk.
In 2019-20, GO Virginia - an economic development initiative launched by Virginia’s senior business leaders - engaged 5Points Creative to help tell its success stories and to increase public awareness of its grant-funded projects. 5Points Creative designed a comprehensive toolkit of informational videos, case studies, news releases and social media content that has allowed GO Virginia Region 2 to increase its visibility and share its impact to a regional audience.
5Points Creative is a full-service creative agency based in Roanoke, Virginia, specializing in marketing, advertising, digital, branding, and communications for mission-driven organizations.