Roanoke, VA - July 2023. 5Points Creative announced today that it was awarded a Silver and a Bronze in the 44th Annual Telly Awards for the company’s work for Bower Heating and Air and Water By Design. These are the eleventh and twelfth Telly Awards the agency has won and marks the sixth straight year the Roanoke-based firm has been recognized for video production excellence.
“These were both great projects because our clients challenged us to break the usual TV commercial pattern and our creative team was able to do just that,” said Bruce C. Bryan, President of 5Points Creative. “It’s incredibly satisfying when our clients trust us to bring our fresh perspective to their business.”
Bower Heating and Air approached 5Points Creative for a television campaign that was unique and memorable. The “Perfect Temperature” campaign, created by 5Points Creative and CRY, featured discussions on how people define the “perfect temperature” in their home. The campaign received a Silver Telly in the Campaign-Local TV Category.
“Work like this is never possible without our partners and the latitude great clients give us to address their creative challenges,” said Bryan.
Water By Design, a premier hot tub, swim spas, and sauna dealer, also worked with 5Points Creative for a television commercial. The “Oasis” campaign showcases the healing power of water and the relaxation and wellness benefits of Water By Design’s products. The commercial was produced using Boss Motion Pictures and took home the Bronze Telly for the Business-To-Consumer Local TV category.
Originally named after its appreciation of television, The Telly Awards honor the best in video across all screens. Entrants from around the world are judged by an industry body of over 200 leading experts including advertising agencies, production companies, and major television networks.
5Points Creative is a full-service firm specializing in marketing, advertising, digital, branding, and communications. For more information, contact Bruce C. Bryan at 540.986.8766 or visit the company’s website at 5PointsCreative.com. The firm has been in business since 2009 and currently works with clients in Florida, Tennessee, Maryland, North and South Carolina, and Virginia.