Roanoke, Virginia. July 16, 2026 — 5Points Creative was recognized for outstanding creative work during the 47th annual Telly Awards. The agency earned a Silver Award for Friendship Living’s “Live Fully” campaign in the General-B2C: Business-to-Consumer category and a Bronze Award for EZ Mobility Solutions’ “Rediscover Your Freedom” campaign in the General-Products & Services category.

These awards represent the 17th and 18th Telly Awards earned by the Roanoke-based marketing and advertising agency, furthering its reputation for developing impactful creative work that connects with audiences.

“It was rewarding getting to bring clients' missions to life," said Kym Ricketts, Creative Director for 5Points Creative. “Our clients make meaningful differences in the lives of the people they serve and we're always honored to see that work recognized." 

The award-winning “Live Fully” campaign was developed to showcase the vibrant lifestyle and sense of community that Friendship Living provides. Through authentic storytelling and engaging visuals, the creative highlighted the opportunities residents have to stay active, connected, and independent. 

The “Rediscover Your Freedom” campaign was created to highlight the life-changing impact of personalized mobility solutions. Centered on the real-world benefits of increased accessibility and independence, the campaign used compelling storytelling to demonstrate how EZ Mobility Solutions helps people regain confidence and freedom in their daily lives.

“Great marketing starts with understanding the audience you are trying to reach," said Bruce C. Bryan, founder and president of 5Points Creative. “These campaigns were effective because we focused on real challenges and real resolutions. We’re proud to be recognized alongside our clients, Friendship Living and EZ Mobility Solutions, not only for these impactful campaigns but also for their missions to uplift those seeking greater independence and quality of life.”

Both award-winning campaigns represent 5Points Creative’s commitment to creating customized marketing strategies that speak to each client's audience. Through powerful storytelling and audience-focused messaging, “Live Fully” and “Rediscover Your Freedom” demonstrate  both organization's commitment to helping seniors live life to the fullest.

Established in 1979, the Telly Awards honor excellence in video and television across all screens. Entries are judged by an industry panel of over 200 leading experts, including top production companies, ad agencies, and major networks.

Friendship Living is a senior living organization that has served the Roanoke Valley for more than 100 years. The organization offers a full continuum of care that includes independent living, assisted living, memory care, rehabilitation, and skilled nursing services. 

EZ Mobility Solutions is a Southwest Virginia mobility provider specializing in accessibility products and customized solutions that help individuals maintain independence in their homes and communities. The organization offers a variety of customizable mobility solutions from ramps to stairlifts, improving mobility, safety, and quality of life for those facing physical challenges.

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