Roanoke, VA - September 2020.
5Points Creative (5PC) has been named the agency of record for Universal Health Corporation. The full-service marketing and advertising firm will be providing U-Health with ongoing strategic marketing support, public relations, and website guidance as well as media negotiation, buying, and tracking services. 5PC began working with the medical staffing provider in June and quickly discovered valuable ways to support the continued growth of its business.
“We were able to take the experiences we’ve gained and apply them to a unique company in the senior living arena,” said Bruce C. Bryan, President of 5Points Creative. “Dr. Alfonso Brochero and his team have created a new way to garner better care for the facilities with whom they work. We loved the passion they demonstrated for their clients and prospective clients and right away knew we could be an asset to their fast-growing organization.”
Thus far, 5PC has assisted U-Health in publicizing their arrival in southern Virginia with new staffing announcements in Roanoke, Danville, and Martinsville. The firm is also in the process of arranging media appearances, refreshing graphics, and updating communications for the company.
"The industry we operate in is full of technical terminology, and we knew we wanted ‘our voice’ to be separate from that,” said Joseph Park, Vice President of Marketing and Business Development at Universal Health. “5Points Creative has helped us turn our medical language into a conversation that we could have with patients, families, and skilled nursing centers about better care and helping facilities succeed. 5PC understands the difference we are trying to make, and we look forward to continuing our partnership with them.”
5Points Creative serves as the agency of record for 34 businesses and organizations across Virginia, Florida, Tennessee, West Virginia, and Massachusetts. The firm also assists clients in Kansas, North Carolina, and Maryland. To learn more about 5Points Creative and the services they offer, visit 5PointsCreative.com.