Roanoke, VA – November 2023. 5Points Creative recently launched a creative campaign with Good Samaritan Advanced Illness Care and Hospice, a nonprofit community-based hospice serving Southwest Virginia. The campaign aims to increase awareness of Good Samaritan Advanced Illness Care and Hospice’s services and expertise in the region.
“This is another example of a client who trusted our team to deliver a campaign that would capture the spirit of what they do,” said Bruce C. Bryan, President and Founder of 5Points Creative. “We were honored to share Good Sam’s impactful story of caring for patients and patients’ families during a sacred season of life.”
5Points Creative worked with Good Samaritan Advanced Illness Care to develop advertisements for television, radio, print, and digital mediums. The award-winning full service marketing firm partnered with CRY Films to produce the television commercials. The “Where Love Gathers” campaign showcases Good Samaritan Advanced Illness Care’s compassionate and personalized care during a dignified and comfortable passing for both patients and their family.
“Working with 5Points Creative on this campaign was partnership in action,” said Scotti Hartman, Vice President of Business Development at Good Samaritan Hospice. “We are abundantly proud of the work we do at Good Sam, and this campaign allows use to share our genuine love and commitment to our patients and to those who cherish them.”
The campaign aligns with Good Samaritan Advanced Illness Care and Hospice’s new website built by 5Points Creative. The website features Good Samaritan Advanced Illness Care and Hospice’s continuous impact and progress on the Center For Caring. Expected to open in late 2024, the Center For Caring will serve as the only free-standing hospice in the region, offering a 16-bed in-patient hospice unit in a tranquil, homelike setting.