Roanoke, Virginia. March 19, 2026 — 5Points Creative was honored with a Silver Addy at the Western Virginia Advertising Awards Gala on February 26 for its “Asking Saves” campaign with Blue Ridge Behavioral Healthcare (BRBH).  

Hosted by the American Advertising Federation (AAF) of Roanoke, the Western Virginia Advertising Awards Gala celebrates excellence in local and regional advertising and marketing. This year’s event, held at the Jefferson Center, embraced the theme “The Addy Revue” and included a musical performance. 

The award‑winning campaign was led by Art Director Hannah Escobedo and Creative Director Kym Ricketts, with support from 5Points Creative team members Alice Steffler and Brent Stevens. The “Asking Saves” campaign delivered a powerful message on suicide prevention by reminding the public that asking for help can save lives and is often the first step toward healing. The campaign featured illustrated graphics, banner ads, social media ads, stickers, a radio commercial, and a video designed for TV and social media, visually depicting an individual moving from isolation to connection. 

To learn more about this project, visit askingsaves.org. 

“We are honored to be awarded a Silver Addy for the ‘Asking Saves’ campaign,” said Escobedo. “On the creative side, Alice helped this vision become a reality, and it is exciting to see the team’s hard work be recognized. We care deeply about the work Blue Ridge Behavioral Healthcare does in our community. Great work takes more than creative talent; trust and collaboration with the client are also key.” 

Blue Ridge Behavioral Healthcare (BRBH)

Blue Ridge Behavioral Healthcare has proudly served the community since 1969, providing essential services to residents of the Cities of Roanoke and Salem and the Counties of Botetourt, Craig, and Roanoke.

Through a wide range of programs across the Roanoke Valley, BRBH is committed to delivering high-quality, community-based services that prevent and address mental health disorders, developmental disabilities, and substance use disorders. Our mission is to support individuals and families in achieving healthier, more stable lives through accessible and compassionate care.

5Points Creative is a full-service creative agency specializing in marketing, advertising, digital, branding, and communications for mission-driven organizations. The firm has been in business since 2009 and currently works with clients in Florida, Tennessee, Colorado, North and South Carolina, as well as Virginia.

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