March 11, 2021

5Points Creative Awarded Gold ADDY and Best of Digital Awards at Western Virginia American Advertising Awards Gala

Roanoke, VA ­— March 2021. 5Points Creative proudly announces the agency was awarded a Gold ADDY and Best of Digital Award for the Gregory Pallet and Lumber website, as well as a Silver ADDY Award for the 5Points Creative "That's Our Normal"video campaign.

AAF Roanoke hosted the Virtual Awards Gala on Thursday, February 25. The 2021 competition included 95 professional entries from 23 agencies, firms, in-house creatives, and individuals, as well as 67 student entries from regional universities and colleges.

"We are honored to be recognized among our peers," said Aaron Kelderhouse, Creative Director at 5Points Creative. "We find that our best, most rewarding work happens when our clients trust us with the creative vision and direction, and that's exactly what happened with Gregory Pallet. "

The agency's award-winning video campaign, "That's Our Normal," was created as a community-building response to the COVID-19 pandemic and recognized in the "Self-Promotion" category of awards.

"That's Our Normal” allowed us to continue our creative work, despite the challenges of filming during a pandemic, while at the same time celebrating our local Roanoke community of individuals and small business owners," said Bruce C. Bryan, President and Founder of 5Points Creative. “We really wanted to make a statement to our clients and our community that we still believe in the power of advertising, even during an economic crisis.”

The local competition is the first in a three-tiered, national competition. At the second tier, local winners compete to win district awards. District winners then advance to the national ADDY competition.

5Points Creative serves as the agency of record for over 30 businesses and organizations across Virginia, Florida, Tennessee, West Virginia, and Massachusetts. The firm also assists clients in Michigan, North Carolina, and Kansas. To learn more about 5Points Creative and the services they offer, visit 5PointsCreative.com.

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