Roanoke, VA—October 2022. Grayson Odham has been promoted to Digital Marketing Analyst by 5Points Creative. Since joining the agency full-time in 2021, following a 2020 summer internship, Odham has supported 5Points Creative’s clients by producing work related to the SharpSpring marketing automation platform, Google analytics, and pay-per-click advertising. His James Madison University business marketing degree, and his certifications in Google AdWords and SharpSpring have furthered his analytics and branding capabilities.
“Grayson has demonstrated over the last couple of years his ability to gauge our clients’ needs and build effective digital strategies to produce dramatic results for them,” said Brad Boothe, 5Points Creative Director of Operations. “I am excited about the growth opportunities this role will bring for both our team and our clients,”
Odham’s new responsibilities will focus on creating and maintaining programmatic digital marketing for the agency’s clients. Programmatic advertising is an automated process, using sophisticated ecosystem algorithms, for purchasing and selling online video and display advertisements. It’s a platform that gives advertisers the ability to place these advertisements across multiple channels with little human interaction.
5Points Creative is a full-service creative agency specializing in marketing, advertising, digital, branding, and communications. The firm has been in business since 2009 and currently works with clients in Florida, Alabama, Tennessee, Maryland, North and South Carolina, and of course Virginia.