our insights

<p>It was probably a motivational speaker or maybe a magazine, but sometime well before the internet was a regular part of our business day I heard someone say, “You can always do more than you think you can”. </p><p>‍</p>

<p>Recently I was watching the movie “Inception”. I had seen it before and understood most of the plot, but this time something else caught my attention. </p>

<p>For years I have looked for business principles in odd places or at random times. &nbsp;Usually I file them away for some future use. &nbsp;While it might have been smarter for me to read all the leadership books I could find, observing what others were doing shaped me as a businessperson and has worked out okay.</p>

<p>On two different days last week – Monday and Thursday – the temperatures in the middle of the day here in the Greater Roanoke Valley reached 38 degrees.</p><p>‍</p>

<p>It’s the time of year for planning and strategizing. In your personal life, you may be figuring how to break bad eating habits or get into better exercise patterns.</p><p>‍</p>

<p>Throughout the years I have written a lot about your message and how to craft what you want to say in your marketing, business development and advertising. Here’s a simple B2Seed reminder for your ongoing consideration…</p><p>‍</p>

<p>I spent $5 (or so) to eat an <em>In &amp; Out</em> Burger, fries and a vanilla milkshake. I spent considerably more to stay at a really nice resort as a small part of the visit to LA. </p>

<p>Through the years I have kept a series of folders and files labeled “ideas” or “creative concepts”. Whether it was for a talk, a sales concept or a creative idea, when I came across something that really caught my eye or grabbed my attention, I filed it away – never knowing when it might become useful. </p>