our insights

<p>There was something at the front door. It was the 2012-13 Yellow Book, but it could have just as easily been the Easy to Use One, the Verizon one or some other one. Phone books.</p><p>‍</p>

<p>These days there are smart phone aps that allow you to stand in one store and check a competitor’s price right then. If the other location has something cheaper – you leave, go across town, and buy the same item for less money. </p>

<p>When you are brought in to tidy up and refocus a half dozen advertising sales departments over a few decades you’re bound to notice some consistencies. This is the best time of year to note and begin to change one such pattern in your own business.</p>

<p>I knew exactly what I was going to write about until I opened the <em>Wall Street Journal</em> one morning and saw the following headline: <strong>Cain Never Prepared for the Storm</strong>. Herman Cain. Remember him? </p>

<p>While I am no expert in the area of Food &amp; Wine, even I know good wine needs time to breathe. A steak fresh off of the grill needs a few moments to settle before being served.</p><p>‍</p>

<p>Like many of you, I have been following the activity over there and watching what happens. Back in the spring Facebook was an integral part of the Egyptian revolution as we witnessed a government in place for decades crumble in days.</p><p>‍</p>

<p>The concept of social media marketing, web site marketing, or even that very first and most simple step of building a web site should start with an even more basic question.</p><p>‍</p>

<p>This month, I was all set. &nbsp;Ready to share what was on my mind as usual --- until I saw the following piece in Sports Illustrated. &nbsp;It was a classic case of two well meaning departments not cross checking the master calendar.</p>