our insights

<p>However, March of every year brings one specific activity that breaks this pattern. They are called "Brackets". </p>

<p>Except it's not - it's really quite simple. Naturally, I like to write - hopefully you can tell that from the energy that goes into delivering some value to you with these monthly pieces. </p>

<p>It's easy to get into a routine. Patterns - good and bad ones both - form before we know it. Before too long they simply become the "way we do things around here". The fastest way to break a routine is to learn new things. </p>

<p>Finding the most effective way to get your message in front of the right audience is essential. However, using the same advertising mediums you've always used is not a surefire way to grow your company anymore. Once you're confident of where you'll advertise, it's time to figure out what to say to your clients, patients, and prospects.</p><p>‍</p>

<p>You can scurry from task to task - even cross off the plentiful items on your "To Do" list - but that doesn't mean you are successfully navigating your day or the priorities that come with genuine business. </p>

<p>A while back I saw the familiar look of a Chicago Police cruiser. It was the same as I'd seen in movies like the <em>Blues Brothers</em> or <em>Ferris Bueller's Day Off</em>. </p>

<p>Most of us skip ads on TV, complain about them in the newspaper, fuss about them on billboards while driving down the highway, change channels when they come on the radio, and get irritated when they pop up on a favorite web site.</p><p>‍</p>

<p>Editor's Note: While this is a genuine example of Bruce's fine parallel parking skills, there was no witness to how many tries it took him to get it right.</p><p>‍</p>