our insights

They've ruined the process for many. Certainly they've made a lot of work for those who genuinely do put their prospects' best interests first. Typically when a salesperson walks through the door, the potential client leans to the position of distrust.

Sometimes you hear a song and realize, hey I know that. Sometimes those songs are for advertising. Maybe it's a musical branding piece done specifically for a company. Often, it's a remade song that is newly incorporated into a campaign.

My Dad is probably the biggest fan of my writing — and sometimes my biggest critic. I've seen the statistics for this monthly piece and most of you who receive it actually read it. Some of you may muddle through it while others...

So many of our clients are using marketing and advertising to support their sales process. Marketing and sales typically go hand in hand and, in fact, many companies have combined those departments. When we engage our clients in an advertising program,

We're actively recruiting for.... This is a phrase, or even a buzzword, that c-levelers and human resources management types often toss around without a lot of thought.

It was late in January — four years ago — when my adopted hometown got news that was about as bad as people could imagine. It was a real gut punch to hear...