our insights

Location, Location, Location

Advertising/Marketing
February 26, 2020
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<p>In real estate there’s an old saying: only three things matter – location, location, location. It’s funny how that same adage has an application in the...</p><p>‍</p>

Say Goodbye2the 1990's

Creativity & Problem Solving
January 23, 2020
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<p>Twice in a matter of days I asked a “youngin” about learning something and both times they took the same tack. Suddenly, I realized how old I was.</p><p>You see, back in the day we’d have asked a friend for information, or gone to the library, or found an expert, or gotten a hold of an owner’s manual. Heck, back then we’d even grab a...</p><p>‍</p>

Filling the Field

Advertising/Marketing
December 19, 2019
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<p>Football teams have evolved their rosters through the years – just like baseball teams did years before. You have short yardage runners, nickel backs, receivers who only play on third downs, and kickers who are especially talented at...</p><p>‍</p>

Adding Value with Consistent Messaging

Advertising/Marketing
November 12, 2019
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<p>I’ve said it so many times lately – mostly as a sort of a preparation for what is to come for our prospective new clients. The more marketing you do, the more there is...</p><p>‍</p>

Quantifying Your Marketing Activity

Advertising/Marketing
October 17, 2019
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<p>It’s an observation and it isn’t the case in every circumstance. For more than two decades I managed sales departments in the...</p><p>‍</p>

Invisible Ads and You

Advertising/Marketing
September 17, 2019
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<p>I’m convinced some ads are invisible. Well, they certainly take up space or air, but they get skipped or ignored more than...</p><p>‍</p>

Closed to Open

Advertising/Marketing
August 21, 2019
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<p>Way back in the olden days, the proverbial shot of the storekeeper with a broom at his front step, apron tied around his waist, seemed to be...</p><p>‍</p>

Capturing the Moment

Advertising/Marketing
July 17, 2019
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<p>Galaxys, iPhones, Google Pixels, and the sort produce so many great memories. After all, without them, how would...</p>