our insights

<p><strong></strong>Years ago, I wrote about the value of “going where the eyeballs are” when it comes to advertising. It’s an age-old axiom, but as you evaluate your place in the business community, it’s one that deserves a little closer examination. If you have...</p><p>‍</p>

<p>Many of you know that before starting this marketing firm eleven years ago, I was in the television industry. Like a lot of sales organizations and similarly structured companies, there is a...</p><p>‍</p>

<p>Over the years people have asked me how I decide what to write about in our monthly columns. Often it is noticing something basic and then pondering how it fits into marketing or business operations.</p><p>I have a teenager, which means I have to deal with the constant cycle of updating, repairing, and replacing of mobile phones. My normally sure-handed young man occasionally drops his...</p><p>‍</p>

<p>My friend Bill from Toledo told me a story once and it has stayed with me for more than twenty years.</p><p>At the time, he was in broadcast television commercial production and, as a Black man living in America, he had a very different perspective than I did. He recalled being a kid in the early 70’s watching television and seeing...</p><p>‍</p>

<p>Before I became a business owner eleven years ago, I was a sales manager. Before I was a sales manager, I was a seller out in the field. Early on I decided I didn’t ever want to be...</p><p>‍</p>

<p>Some of us have thrived for years in the environment of the face-to-face meeting. It’s meant we’ve been able to read a room, notice body language, and maybe build rapport with someone based on the photos in their office or by identifying with...</p><p>‍</p>

<p>“Misery loves company.”</p><p>“It is what it is.”</p><p>“This too shall pass.”</p><p>“Take it a day at a time.”</p><p>“The sun will come up tomorrow.”</p><p>‍</p>

<p>Yesterday, in the midst of all the new ways of conducting business, I was on my seventh conference call of the week and a significant client of ours told us what had been happening in their world. Major work was being put off by a large cross section of their clients. He tongue-in-cheek said...</p><p>‍</p>