our insights

<p>A few years ago, I realized I had started a company without having a full understanding of the best systems to put in place. As the firm grew, things were done in ways that seemed to make the most sense.</p>

<p>For the past few years we've been doing work for Boxley Materials Company. This isn't a piece about one of our clients, rather an interesting study in how business development, building a network of referring partners, and the power of the internet has made our really big world incredibly small.</p>

<p>However, March of every year brings one specific activity that breaks this pattern. They are called "Brackets". </p>

<p>Except it's not - it's really quite simple. Naturally, I like to write - hopefully you can tell that from the energy that goes into delivering some value to you with these monthly pieces. </p>

<p>It's easy to get into a routine. Patterns - good and bad ones both - form before we know it. Before too long they simply become the "way we do things around here". The fastest way to break a routine is to learn new things. </p>

<p>Finding the most effective way to get your message in front of the right audience is essential. However, using the same advertising mediums you've always used is not a surefire way to grow your company anymore. Once you're confident of where you'll advertise, it's time to figure out what to say to your clients, patients, and prospects.</p><p>‍</p>

<p>You can scurry from task to task - even cross off the plentiful items on your "To Do" list - but that doesn't mean you are successfully navigating your day or the priorities that come with genuine business. </p>

<p>A while back I saw the familiar look of a Chicago Police cruiser. It was the same as I'd seen in movies like the <em>Blues Brothers</em> or <em>Ferris Bueller's Day Off</em>. </p>