our insights

<p>The concept of social media marketing, web site marketing, or even that very first and most simple step of building a web site should start with an even more basic question.</p><p>‍</p>

<p>This month, I was all set. &nbsp;Ready to share what was on my mind as usual --- until I saw the following piece in Sports Illustrated. &nbsp;It was a classic case of two well meaning departments not cross checking the master calendar.</p>

My managers and I would meet to decide where to shine the flashlight. &nbsp;Everyone, no matter their performance level, has a limited capacity.

<p>Sometimes it gets to the point where the pile can get so large you simply have to do something about it. &nbsp;Sometimes it’s just one big item. &nbsp;You know what I’m talking about. &nbsp;</p>

<p>A few weeks ago my company had one of those bursts that often accompany a fast growing organization. &nbsp;On Monday it was confirmed B2C Enterprises would be handling all the marketing for a local franchisee of a major national company. </p>

<p>Blackberries, iPods, iPads, Facebook, Texting and Email all make communication and catching people in a hurry much easier (usually). The problem is we are all going non-stop and the pace of life swirls around us – sometimes even overwhelming us.</p>

<p>While doing some research on what other marketing companies are doing with their web sites I happened upon a Roanoke-based firm who had a “What’s New” section on theirs.</p>

<p>Most every one of my clients is in the budget preparation and planning stage…it is the season after all! Many of you are coming out of some tough times and all the expenses that can realistically be cut have been. To best make these cash flow numbers work for everyone you simply must take another look at the revenue side.</p>