our insights

<p>When I arrived in Toledo, Ohio in 1997 as a sales manager at an ABC owned TV station, the top local advertisers in the market were primarily established, well-known retailers. </p>

<p>It's your identity. It's your way of sharing yourself with the world - who you are, what you do, why you do it. It sets you apart from everyone else and brings you to the forefront of their mind every time they come across it</p><p>‍</p>

<p>It’s a great example of the power of interruption. You can actually see the difference. Perhaps as you review your next advertising sample or work with your creative team you will see this same snapshot and identify it with the power of simplicity.</p>

<p>In normal conversation it’s considered rude. In the middle of our work day it’s a barrier to accomplishment.</p><p>‍</p>

<p>It was probably a motivational speaker or maybe a magazine, but sometime well before the internet was a regular part of our business day I heard someone say, “You can always do more than you think you can”. </p><p>‍</p>

<p>Recently I was watching the movie “Inception”. I had seen it before and understood most of the plot, but this time something else caught my attention. </p>

<p>For years I have looked for business principles in odd places or at random times. &nbsp;Usually I file them away for some future use. &nbsp;While it might have been smarter for me to read all the leadership books I could find, observing what others were doing shaped me as a businessperson and has worked out okay.</p>

<p>On two different days last week – Monday and Thursday – the temperatures in the middle of the day here in the Greater Roanoke Valley reached 38 degrees.</p><p>‍</p>