In the next few months, I’ll pass 200 of these B2Seed columns. That’s basically one per month for 17+ years, and there are a lot of reasons I do it. Last month in our Take5, there was a longer-form explanation of the power of Content Creation and why it’s critical for most any business. If you missed it, visit here.

You’d think when you write something like this that you can expect immediate feedback. When my father was alive, he routinely wrote me each month with (often positive and sometimes brutally honest) input. Now my godfather, who is in his 90s, religiously replies with an email full of kind words (Hi Uncle Art!!!). Other than that, I don’t regularly get emails from the hundreds of you who read this every month.

And that’s okay. I don’t expect to hear from most of you right away. As the introduction clearly states above, the purpose of this monthly submission is to be a thought-starter and to help you make the change you’ve been pondering but are often slow to move on. Even though I may not hear from you, I realize this information is powerful and helpful.  

 Doing the Work2Help Make a Difference

Recently, I had a dear client pull me aside and tell me how much he appreciated my B2Seeds. This isn’t a column about how helpful the B2Seed content is. Instead, I wanted to share that we put goodness into the world and find ways to share, offer suggestions, provide advice or support to make things better for others, and to build our top-of-mind awareness and brand trust.

It’s why I write each month and have for all these years, and it’s why I encourage you to follow the same path professionally. If you’re not a great or prolific writer, get help doing so, or if it works better for you, use images instead of words. Regular outreach communication is a powerful tool, and I want you to employ it to help you just like it has helped me. That’s why we do it.

When you do get wonderful feedback — like I recently did from my special client — it’s more of a confirmation and validation that you’re doing the right thing. That’s the extra benefit, not the reason why.

My friends and clients, start writing (or snapping photos)!

This topic and many more are covered in my new book.
To order Turning Tables: Everything I Needed to Know about Business I Learned as a Server, go to https://indiepubs.com/products/turning-tables?_pos=1&_sid=02c306be1&_ss=r.

To schedule a Speaking Engagement, go to www.brucecbryan.com.

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