Traditional media's dead, right? HARDLY! Even in an era where digital media seems like it reigns supreme, we're inundated with traditional media everywhere we look.

From the ads you hear on your car radio to the billboards you see driving by, it's all around us.

Fun fact: even when you think you're skipping over the commercials on your PVR, advertisers know, and they're taking it all into consideration. What's crazier - you can have a presence in traditional media advertising even if you don't have a 6 or 7 figure budget.

In this episode of the Branding and the Beast Videocast, we spoke to Bruce C. Bryan of 5Points Creative in Roanoke, Virginia and Chloe Gravelle of Identify Consulting to talk about:

- The role of traditional media today
- The advantage of traditional media in a digital era
- How small businesses can enter the playing field successfully