our insights

<p id="">Sometimes you hear a song and realize, hey I know that. Sometimes those songs are for advertising. Maybe it’s a musical branding piece done specifically for a company. Often, it’s a remade song that is newly incorporated into a campaign.&nbsp;</p>

<p id="">When I started this company 14 years ago, Public Relations wasn’t a focal point of our new firm. &nbsp;Back in those days, we farmed out press releases, press conferences, and even media training. My background was in the television media business, so I was more focused on the advertising side of things in our industry. &nbsp;</p>

Before and After advertising is as old as... well, advertising. I mean, who hasn’t seen an ad for Weight Watchers, and marveled at the Before and After comparisons of this highly effective weight loss program?

People are unique.&nbsp;We can all agree on that statement.&nbsp;Yet, when looking at marketing decisions, it seems the experts want to lump us into categories with the assumption that everyone occupying that category has the same patterns, desires, interests, and passions.

If you’ve ever looked at the sales process then you already know that people buy from people they know and trust. If you haven’t thought about it, now is a good time to consider what I call the “headwinds” in the sales process.

<p id="">Remember the old saying, “curiosity killed the cat”? &nbsp;Well, the <em>lack</em> of curiosity has done-in more than a few businesses and leadership teams. &nbsp;Strong questions make a big impact.</p>

<p id="">We get it. It’s a big commitment. You don’t want to invest all your time just to get hurt again. You want someone who listens and communicates, someone who supports your growth and grows with you, and most importantly, someone you can trust. </p>

Mister Starr was my 10th grade geometry teacher. I didn’t do so well in his class. I do, however, remember him clearly reminding our class to “check your work”.