our insights

<p>About a year and a half ago we hired a business development person at our marketing and advertising firm. It was a big step for me since prior to that time...</p><p>‍</p>

<p>Things seem to happen so fast these days.Of course that’s what people have been saying for generations so...</p>

<p>Sometimes you come across a person who just rubs you the wrong way. It happens to all of us in business (or education or healthcare or not-for-profit foundation work). That’s because those people are everywhere.</p>

<p>What exactly is marketing and how is it different than advertising? The answer is often like the reference to the oldest, biggest, revenue-generating internet business, “you know it when you see it”.</p><p>‍</p>

<p>On the first night of November (which did seem weird), the Houston Astros captured their first-ever baseball World Series Championship. Just four years ago they were the laughingstock of the baseball world and had lost over 100 games – a near record for futility.</p>

<p>Money is a great motivator. Generally we can all agree on that concept and, as the holidays and the end-of-year bonus season approaches, it’s worth noting that most everyone is motivated by mo’ money, mo’ money, mo’ money. (That’s a 90’s comedy sketch reference for those not as old as I am.)</p><p>‍</p>

<p>In the marketing world, we tend to be heavily focused on the next month, quarter, or year. </p>

<p>Like many of you, I grew up hearing nursery rhymes and, while I may not know why the itsy-bitsy spider crawled up the water spout, I can tell you one thing: Most anything that is universally familiar can become fodder for successful advertising.</p>