our insights

<p>Advertising can seem expensive, but it does not have to be. If you use the right strategies to maximize your budget, you can get the most out of your marketing dollars. Here are some tips to help you reach new customers without draining your budget or cutting into your profit margins.</p>

<p>Over the past five years we’ve built nearly 70 websites.&nbsp;Some have been from scratch, but many are conversions of sites that needed updating, a more modern look and feel, or to better reflect the shifting work our client is now doing.</p><p>&nbsp;I remember one in particular where our client insisted over and over that the information on their current (dated) website would simply transfer over to the new design we were doing.&nbsp;No matter how often we asked, we got the same answer.&nbsp;They would not need new copy.&nbsp;When we showed them...</p><p>‍</p>

<p>When it comes to marketing for your business, monsters aren't the best advice-givers. In fact, their insights are quite terrible! When our monster-handling team at 5Points Creative heard about the Marketing Monster's "12 Holiday Marketing Mayhem Tips", we had to...</p>

<p>Kitchens in the ’70s and ’80s had this appliance. It was a hit in suburban households for decades and an omnipresent part of the home back in the olden days.</p><p> How do most of us get along without the Trash Compactor now? It’s hard to say, but it’s been decades since the average home has been built with one of these contraptions – at least as far as I know anyway. Back then, the homeowner would...</p><p>‍</p>

<p> A budget is a plan.<br><br>That’s all it should be.<br><br>Let’s be honest at the start of 2020 people were not calculating how to incorporate the adjustment that would come from a worldwide pandemic. No matter what type of industry in which you operate, there were far-reaching ramifications and everyone had to adjust. The budget situates you for success, growth, and should allow you to figure...</p>

<p>About twenty years ago, in a city far from where my agency is located, I learned a valuable life lesson.<br><br>Gathered with me in an old room with dated furniture on a cloudy fall day were 12 people who I’d never met prior to that week. A few days before, we went through a tryout of sorts, and that was also a strange experience. I always wanted to...</p><p>‍</p>

<p>From all accounts, Zoom calls are going to remain a part of the business day.<br><br>For years companies ran WebEx, Teams, and other video conference meetings, but it wasn’t until 2020 that we all started playing in that arena on a regular (read: daily, or even hourly) basis. That shift was startling to many...</p><p>‍</p>

<p>Business routines are backwards these days. It used to be I’d build a relationship with someone, then they would become a client. Now, clients decide to trust us to help them and then at some point afterward we begin...</p><p>‍</p>