our insights

If you’ve ever looked at the sales process then you already know that people buy from people they know and trust. If you haven’t thought about it, now is a good time to consider what I call the “headwinds” in the sales process.

<p id="">Remember the old saying, “curiosity killed the cat”? &nbsp;Well, the <em>lack</em> of curiosity has done-in more than a few businesses and leadership teams. &nbsp;Strong questions make a big impact.</p>

<p id="">We get it. It’s a big commitment. You don’t want to invest all your time just to get hurt again. You want someone who listens and communicates, someone who supports your growth and grows with you, and most importantly, someone you can trust. </p>

Mister Starr was my 10th grade geometry teacher. I didn’t do so well in his class. I do, however, remember him clearly reminding our class to “check your work”.

Some of the best ideas are stolen (may I more politely say borrowed).&nbsp;</p><p id="">Over 30 years ago I was a TV sales manager who called on business and ad agencies in Michigan. One agency founder had a fun title on his card, and I remembered that. &nbsp;Fifteen years or so later, when I started my company, I decided I wanted to have some fun with our titles, as well. &nbsp;Internally we all know what we do, but externally, we like to poke a little fun at the formal titles and let our experience and sunny outlook shape the language that distinguishes us.

<p>So often in business a great deal of time is spent focusing on what we’re writing and that’s important. At the same time, it’s important to evaluate the appearance of what is written. Taking a closer look quietly makes a difference in the way copy is presented.</p>

<p id="">Recently I learned of a fellow business owner who wanted to start doing some advertising. &nbsp;His company had been busy for years, but recently his business had slowed down significantly. The phones weren’t ringing. The orders for work had stopped. &nbsp;Enter the “famine” phase of the feast-famine cycle in commerce.</p><p>‍</p>

And just like that, the holidays are already here! As you frantically hang the stockings with care or try to meet those 2022 goals before the new year, it's important to slow down this holiday season both in and out of the office. With these simple tips on how to unplug from work during the holidays, you'll be ready to enjoy the full experience of this season.