Late last year something happened in my business’ sales cycle and it got me thinking.
To support another organization, I placed a call to a friend of mine whom I had known for about a dozen years. In the course of the conversation about this other topic, he asked me about marketing and advertising. He wondered how we help clients...
eMarketer just released their 2021 US Time Spent with Media Update and it's fascinating! Big numbers for TV, Digital Audio, and (no surprise) Social Media. Read the full report here:
Things look very different this year in the trade show space. While events may be canceled, businesses like yours are asking how to reinvest marketing budgets, generate new leads, and keep reaching prospects. We've got you covered.
We love this. It is a perfect example of adapting your message while keeping your brand. Being transparent, being helpful, being thoughtful. Well done Farmers.
While this situation is unique, we can still learn lessons from the past. This LinkedIn article by Kunal Gupta, CEO of Polar shares reflections of how past recessions have impacted advertising and marketing.