It’s fascinating when a client says something to me that I’ve already thought or said myself many times. As if hearing the idea for the first time, their comment hits my head (or my heart) and drives home a concept chock full of value. That’s exactly what happened to me during a recent Zoom call with a client.
We were talking about their media plans and how they suggested we approach their strategy for the coming season. We were working through their goals, their budget, previous success, and some new ideas to...
eMarketer just released their 2021 US Time Spent with Media Update and it's fascinating! Big numbers for TV, Digital Audio, and (no surprise) Social Media. Read the full report here:
Things look very different this year in the trade show space. While events may be canceled, businesses like yours are asking how to reinvest marketing budgets, generate new leads, and keep reaching prospects. We've got you covered.
We love this. It is a perfect example of adapting your message while keeping your brand. Being transparent, being helpful, being thoughtful. Well done Farmers.
While this situation is unique, we can still learn lessons from the past. This LinkedIn article by Kunal Gupta, CEO of Polar shares reflections of how past recessions have impacted advertising and marketing.