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The Buying Process

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Power of Video

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The Buying Process


Feet on the Ground, Head in the Clouds

Late last year something happened in my business’ sales cycle and it got me thinking.

To support another organization, I placed a call to a friend of mine whom I had known for about a dozen years.  In the course of the conversation about this other topic, he asked me about marketing and advertising.  He wondered how we help clients...



eMarketer just released their 2021 US Time Spent with Media Update and it's fascinating! Big numbers for TV, Digital Audio, and (no surprise) Social Media. Read the full report here:


Farmers Insurance: Seeing it Through

We love this.  It is a perfect example of adapting your message while keeping your brand.  Being transparent, being helpful, being thoughtful.  Well done Farmers.

"Restaurants: during the 1991 recession, McDonald’s dropped its advertising budget which Pizza Hut and Taco Bell took advantage of. Pizza Hut sales grew by 61%. Taco Bell sales grew by 40%. McDonald’s sales declined by 28%."

History of Advertising During a Recession

LinkedIn - Kunal Gupta CEO, Polar

While this situation is unique, we can still learn lessons from the past.  This LinkedIn article by Kunal Gupta, CEO of Polar shares reflections of how past recessions have impacted advertising and marketing.


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Want to hear more about our thoughts on web development and how it can put the wind at the back of your business?  Send us a quick message below and let's get started.
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