Marketing Insights in Minutes

The Buying Process

Custom Creative

Listen First

Understanding Google Analytics

Power of Video

Take5 Bloops

The Buying Process

NOTES

Ask Then Listen

About twenty years ago, in a city far from where my agency is located, I learned a valuable life lesson.

Gathered with me in an old room with dated furniture on a cloudy fall day were 12 people who I’d never met prior to that week. A few days before, we went through a tryout of sorts, and that was also a strange experience. I always wanted to...

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RESOURCES

eMarketer just released their 2021 US Time Spent with Media Update and it's fascinating! Big numbers for TV, Digital Audio, and (no surprise) Social Media. Read the full report here:

eMARKETER REPORT

Farmers Insurance: Seeing it Through

We love this.  It is a perfect example of adapting your message while keeping your brand.  Being transparent, being helpful, being thoughtful.  Well done Farmers.

"Restaurants: during the 1991 recession, McDonald’s dropped its advertising budget which Pizza Hut and Taco Bell took advantage of. Pizza Hut sales grew by 61%. Taco Bell sales grew by 40%. McDonald’s sales declined by 28%."

History of Advertising During a Recession

LinkedIn - Kunal Gupta CEO, Polar

While this situation is unique, we can still learn lessons from the past.  This LinkedIn article by Kunal Gupta, CEO of Polar shares reflections of how past recessions have impacted advertising and marketing.

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let's ROCK

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