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The Buying Process

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The Buying Process


Ask Then Listen

About twenty years ago, in a city far from where my agency is located, I learned a valuable life lesson.

Gathered with me in an old room with dated furniture on a cloudy fall day were 12 people who I’d never met prior to that week. A few days before, we went through a tryout of sorts, and that was also a strange experience. I always wanted to...



eMarketer just released their 2021 US Time Spent with Media Update and it's fascinating! Big numbers for TV, Digital Audio, and (no surprise) Social Media. Read the full report here:


Farmers Insurance: Seeing it Through

We love this.  It is a perfect example of adapting your message while keeping your brand.  Being transparent, being helpful, being thoughtful.  Well done Farmers.

"Restaurants: during the 1991 recession, McDonald’s dropped its advertising budget which Pizza Hut and Taco Bell took advantage of. Pizza Hut sales grew by 61%. Taco Bell sales grew by 40%. McDonald’s sales declined by 28%."

History of Advertising During a Recession

LinkedIn - Kunal Gupta CEO, Polar

While this situation is unique, we can still learn lessons from the past.  This LinkedIn article by Kunal Gupta, CEO of Polar shares reflections of how past recessions have impacted advertising and marketing.


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Want to hear more about our thoughts on web development and how it can put the wind at the back of your business?  Send us a quick message below and let's get started.
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