Marketing Insights in Minutes

The Buying Process

Custom Creative

Listen First

Understanding Google Analytics

Power of Video

Take5 Bloops

The Buying Process

NOTES

Feet on the Ground, Head in the Clouds

Late last year something happened in my business’ sales cycle and it got me thinking.

To support another organization, I placed a call to a friend of mine whom I had known for about a dozen years.  In the course of the conversation about this other topic, he asked me about marketing and advertising.  He wondered how we help clients...

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RESOURCES

eMarketer just released their 2021 US Time Spent with Media Update and it's fascinating! Big numbers for TV, Digital Audio, and (no surprise) Social Media. Read the full report here:

eMARKETER REPORT

Farmers Insurance: Seeing it Through

We love this.  It is a perfect example of adapting your message while keeping your brand.  Being transparent, being helpful, being thoughtful.  Well done Farmers.

"Restaurants: during the 1991 recession, McDonald’s dropped its advertising budget which Pizza Hut and Taco Bell took advantage of. Pizza Hut sales grew by 61%. Taco Bell sales grew by 40%. McDonald’s sales declined by 28%."

History of Advertising During a Recession

LinkedIn - Kunal Gupta CEO, Polar

While this situation is unique, we can still learn lessons from the past.  This LinkedIn article by Kunal Gupta, CEO of Polar shares reflections of how past recessions have impacted advertising and marketing.

READ ARTICLE

let's ROCK

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