Executive Summary
The Problem
MedExpense Solutions initially came to us with a need to brand its new software product and create supporting marketing materials. After a thorough discovery, our client’s goals were clarified and the scope of work shifted. 5Points Creative was tasked with creating a new brand identity that more accurately reflects the company’s mission and vision.
The Solution
First, we listened. We heard a story of a mother and her daughters, of hope and perseverance. Then, we brought the story to life and shaped a new brand to reflect that original story in a truly unique way. We fleshed out new brand assets and developed messaging across their website and presentation pieces. Finally, our team created a sales video to help explain their software and services to prospects.
Results
MedExpense Solutions initially came to us with a need to brand its new software product and create supporting marketing materials. After a thorough discovery, our client’s goals were clarified and the scope of work shifted. 5Points Creative was tasked with creating a new brand identity that more accurately reflects the company’s mission and vision.
The Problem
MedExpense Solutions initially came to us with a need to brand its new software product and create supporting marketing materials. After a thorough discovery, our client’s goals were clarified and the scope of work shifted. 5Points Creative was tasked with creating a new brand identity that more accurately reflects the company’s mission and vision.
The Solution
First, we listened. We heard a story of a mother and her daughters, of hope and perseverance. Then, we brought the story to life and shaped a new brand to reflect that original story in a truly unique way. We fleshed out new brand assets and developed messaging across their website and presentation pieces. Finally, our team created a sales video to help explain their software and services to prospects.
Results
MedExpense Solutions initially came to us with a need to brand its new software product and create supporting marketing materials. After a thorough discovery, our client’s goals were clarified and the scope of work shifted. 5Points Creative was tasked with creating a new brand identity that more accurately reflects the company’s mission and vision.
