our insights

Here’s a reality! Not all marketing and advertising concepts are absolutely critical to your business’ growth and development.

Each of us have discovered that people are fascinating. We simply need to take a little time to get to know them and then listen to what they have to say. That’s a big part of the challenge. As leaders we run from a tasks to meetings to challenges to solutions mindset. Unfortunately, it’s all too rare when we sit and just listen to people.

It’s been well documented in past B2Seeds that I wasn’t the best math pupil. In fact, I never even made it to high school calculus. It certainly didn’t help that we weren’t allowed to use calculators on tests. I do remember wondering why I had to work out those problems by hand when my calculator could do it for me!

<p id="">Sometimes you hear a song and realize, hey I know that. Sometimes those songs are for advertising. Maybe it’s a musical branding piece done specifically for a company. Often, it’s a remade song that is newly incorporated into a campaign.&nbsp;</p>

<p id="">When I started this company 14 years ago, Public Relations wasn’t a focal point of our new firm. &nbsp;Back in those days, we farmed out press releases, press conferences, and even media training. My background was in the television media business, so I was more focused on the advertising side of things in our industry. &nbsp;</p>

Before and After advertising is as old as... well, advertising. I mean, who hasn’t seen an ad for Weight Watchers, and marveled at the Before and After comparisons of this highly effective weight loss program?

People are unique.&nbsp;We can all agree on that statement.&nbsp;Yet, when looking at marketing decisions, it seems the experts want to lump us into categories with the assumption that everyone occupying that category has the same patterns, desires, interests, and passions.

If you’ve ever looked at the sales process then you already know that people buy from people they know and trust. If you haven’t thought about it, now is a good time to consider what I call the “headwinds” in the sales process.