As a not-for-profit organization, Healing Strides of Virginia knew they needed a more polished, sophisticated brand identity to represent the true impact of their services and earn the respect of donors. However, they lacked the in-house resources and expertise to execute it.
We listened to their heartfelt stories of client successes to thoughtfully craft an elevated brand identity. We implemented their new brand into a web design that supports fundraising and highlights the staff (including horses) in a clean, functional platform. We produced a series of television commercials and secured media buying. We also supplied them with branded templates for printed mailers and event promotions for future events.
The new branding and messaging motivated staff and stakeholders to carry out their mission and communicate a professional, elevated image to their customers. Our work helped build confidence in Healing Strides of Virginia to share their story and gain the support that is critical to their business. Our efforts allowed Healing Strides of Virginia to stay focused on what they do best: inspiring hope and healing hearts and minds through the power of horses.