BOWER
HEATING & AIR CONDITIONING

MESSAGING
VIDEO PRODUCTION
PUBLIC RELATIONS
PRINT DESIGN
ADVERTISING STRATEGY
MEDIA BUYING
A Bower employee with a clipboard.

About Bower

Established in 2008, Bower Heating & Air is a family business with 525 combined years of experience in HVAC maintenance. Their attention to design, quality, and customer satisfaction has made them one of the most preferred heating and air conditioning contractors in Southwestern Virginia.

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Challenge

Bower set their sights on 5Points Creative to help with their marketing needs. The marketing goal was to establish Bower’s brand awareness and increase recognition throughout the region.

Solution

5Points provided Bower with a tactical media strategy that significantly increased ROI. In addition to producing original Bower TV commercials and placing them in strategized media opportunities, 5Points created a strategic plan that included Google AdWords, website build and maintenance, print ad design, and overall marketing consulting. All of these tactics were made possible as a result of open communication and collaboration.

A TV display of a Bower commercial.
A print ad for Bower.
A laptop display of Bower's website homepage.

“5Points Creative has been very helpful with the growth of Bower Heating and Air over the past few years. Whether you need to talk to them once a day or once a month they are always willing to hear our plan and work hard for us.”
Tyler Bower
Sales & Marketing

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