Established in 2008, Bower Heating & Air is a family business with 525 combined years of experience in HVAC maintenance. Their attention to design, quality, and customer satisfaction has made them one of the most preferred heating and air conditioning contractors in Southwestern Virginia.Visit Their Website
Bower set their sights on 5Points Creative to help with their marketing needs. The marketing goal was to establish Bower’s brand awareness and increase recognition throughout the region.
5Points provided Bower with a tactical media strategy that significantly increased ROI. In addition to producing original Bower TV commercials and placing them in strategized media opportunities, 5Points created a strategic plan that included Google AdWords, website build and maintenance, print ad design, and overall marketing consulting. All of these tactics were made possible as a result of open communication and collaboration.