5POINTS CREATIVE

MESSAGING
VIDEO PRODUCTION
ADVERTISING
STRATEGY
MEDIA BUYING

That's our normal

CHALLENGE

Practicing what we preach

We recognized the efforts of national, regional, and local advertisers to respond to this spring’s global healthcare crisis and we felt compelled to raise our own voice.  We saw an opportunity to inspire our local community while starting meaningful conversations with current and prospective clients about the power of investing in video.

SOLUTION

The “That’s Our Normal” video campaign highlights the many good and positive moments that remain a part of everyday life, despite the challenges of COVID-19. Using curated mobile phone video footage, our team crafted two :30 second commercials to run on local cable, various programs on NBC locally, and across social media channels. The final product demonstrates how to effectively incorporate video messaging without the need for large-scale, costly production.

the outcome

The campaign served as an example to new and existing clients the power of video to tell captivating stories and showcases the magic that our video production and editing teams are able to create under the constraints of social distancing.  The result is a series of videos that highlight our creative problem solving skills and offer an uplifting message to our audience.

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